Advertising refers to the practice of promoting products or services through various media channels such as print, radio, television, and online platforms. Its goal is to persuade consumers to buy specific products or brands by creating awareness, generating interest, and influencing purchasing decisions.
Branding: The process of creating a unique image and identity for a product or company through marketing strategies like logos, slogans, and brand associations.
Consumerism: An ideology that encourages excessive consumption of goods and services beyond basic needs.
Subliminal messaging: Techniques used in advertising that aim to influence consumers' subconscious minds without their conscious awareness.
AP Psychology
AP US Government
AP US History
Intro to Business
How did the growth of consumer culture and the rise of advertising affect family life during this period?
Study guides for the entire semester
200k practice questions
Glossary of 50k key terms - memorize important vocab
About Fiveable
Blog
Careers
Code of Conduct
Terms of Use
Privacy Policy
CCPA Privacy Policy
Cram Mode
AP Score Calculators
Study Guides
Practice Quizzes
Glossary
Cram Events
Merch Shop
Crisis Text Line
Help Center
About Fiveable
Blog
Careers
Code of Conduct
Terms of Use
Privacy Policy
CCPA Privacy Policy
Cram Mode
AP Score Calculators
Study Guides
Practice Quizzes
Glossary
Cram Events
Merch Shop
Crisis Text Line
Help Center
© 2024 Fiveable Inc. All rights reserved.
AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.