Consumer-driven Media

Definition

This refers to media content that is influenced or shaped by consumers' needs and preferences rather than solely dictated by producers.

Analogy

Consider consumer-driven media as a build-your-own pizza place. Instead of having only set pizzas made according to the restaurant's choice (producer-driven), customers can choose exactly what they want on their pizza, influencing the final product.

Related terms

User-generated Content: Any form of content, such as images, videos, text and audio, that have been posted by users on online platforms like social media.

Crowdsourcing: The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.

Interactive Media: A method of communication in which the program's outputs depend on the user's inputs, and the user's inputs affect the outputs.